Editorial Profile

Cruising, what a concept. To put all of your worldly belongings on a boat, haul up some canvas & sail off into the sunset. Everybody dreams of doing it, and some are lucky enough to actually cast off the lines. This publication is dedicated to those who plan to live this life and to those who are living it. To those who have never done it you just can't explain, and to those who have lived it, no explanation is needed.

Sail and Power

Latitudes & Attitudes is the only nationally distributed magazine that covers the full cruising lifestyle. From the 26 foot pocket sailboat to the 80 foot luxury passagemaker. It's the lifestyle that's important, not the conveyance. Each issue features both sailboats and passagemakers that have been there, done that, and gotten the T-shirt. No other publication hits the cruiser where he lives, either under sail or under power.

Each issue has true stories of what it's really like cruising the oceans of the world today. Whether on a sailboat or a passagemaker, we show what is needed for a successful cruise, and test products at sea to show how well they work. We feature new ideas and new designs that are used on cruising boats, and feature boats that have made the trip to show what innovations they have made. Latitudes & Attitudes is the only nationally distributed magazine that features both sailboats and passagemakers that have been at sea, and shows the additions and modifications that they have made.

Latitudes & Attitudes is dedicated to the Cruising lifestyle. Our staff and our readers are dedicated cruising sailors. The dreamer and the doer live through the adventures in Latitudes & Attitudes.

Reader Profile

Latitudes & Attitudes is aimed at the sailor who dreams of sailing off into the sunset someday. While waiting for that dream to become a reality he sails whenever he gets a chance. Latitudes & Attitudes does not talk down to the boaters, but is written by them. Our reader has been on the sea for years and is affluent enough to afford the lifestyle. He owns his boat or is planning to buy one in the near future. He is dreaming of sailing off to far shores and is constantly upgrading his vessel for that purpose.

Latitudes & Attitudes 55,000 readers are the most active part of the cruising audience. They enjoy more hours on their boats than any other segment of the market and spend more on their boats and equipment. Our readership is 50% East Coast, 25% West Coast, and the balance are in the Midwest and Central U.S.

Our Audience*

*Audience statistics based on Latitudes & Attitudes readers responding to reader service survey.